I found this while doing some research and although at times a tad corny it gives some perspective. Paper-time just around the corner I figured we could all use a little perspective.

A Presentation About Community, By The Community is a compilation of slides about community by a wealth of individuals from online communities.

Neil Perkin gives a blurb commentary at the link provided beneath the slide presentation itself.
He is the author of the blog Only Dead Fish. His About Me frames the tone for what you'll see in the commentary of the slides (textual commentary).

Hi, I'm Neil Perkin. I'm the Director of Marketing & Strategy for the commercial functions of IPC Media, the well known UK publisher of consumer magazines and associated websites.

Only Dead Fish is where I blog about stuff I find interesting. So this is an advertising blog. And a planning blog. And a digital marketing blog. And often a communications blog. And sometimes a media blog. Or a social media blog. And the odd bit of design. And culture. Oh, and then there's the chickens...

So check it out maybe you'll get a little more clarification, maybe you'll just giggle, or maybe you'll think "This is B.S.! Thanks for nothing Lorilei!" To each their own, right?

3 comments

1. Lady Camelia on March 29, 2009 6:17 PM

   Thanks a lot!

    
2. rsrcher on March 31, 2009 5:56 PM

   That is indeed a cool little thing; the triumphlist new marketing angle does give me a little twitch wherever I encounter it (you know...):
   
   incremental modifications of social organization and selfhood facilitate authenticity, expressing yourself, cooperating and sharing affective ties, free exchange and brand choice driven by non-manipulative marketing = warm, fuzzy model of social change, a la Guarav Mishra's 'How to market to anti-consumers':
   
   http://www.drewsmarketingminute.com/2008/09/how-to-market-t.html
   
   ...but this is an interesting presentation, and puts a lot into a very digestible and thought-provoking package. Really compresses a lot of ideas, and some of the stuff has a rather compelling aspect...
   
   'ppreciate the link!

    
3. Lorilei on March 31, 2009 10:17 PM

   Rsrcher,
   
   Twitch noted and seconded. I often feel the same especially in the marketing to anti-consumers front. A product is a product, no matter how fuzzy anyone feels about.
   
   But, I spend most of my time flip-flopping from cynic to optimist, and in light of this post, I defend with an optimist's sentiments as you said its "a cool little thing".